50+ Instagram & Facebook Templates

Look Like You Hired an Agency. Without Hiring One.

50+ Instagram and Facebook post templates designed for contractors. Before/after, testimonials, service spotlights, behind-the-scenes, FAQs. Drop in your photos, swap a few words, post in 60 seconds. Stop staring at a blank caption box on Sunday night.

$29
One-time payment • Instant download • Editable Canva + plain-text formats
Get the Social Media Kit — $29

9 Post Categories. 50+ Templates.

Every category covers caption + hashtag set + posting cadence guidance. Replace your weekly content stress with a 30-minute Sunday routine.

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Before / After

12 TEMPLATES

Highest-engagement format for contractors. 12 caption frameworks for every project type.

  • Kitchen / bath / full-home / ADU / deck variants
  • Caption hooks: "what changed" vs. "the surprise" vs. "why we did it"
  • Hashtag sets per project type

Testimonials

8 TEMPLATES

Turn a client text into a polished post. 8 graphical layouts + caption pairings.

  • Quote-graphic templates (Canva)
  • Storytelling captions: setup → solution → outcome
  • Permission-ask script for client approval
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Service Spotlights

10 TEMPLATES

Educational posts that position you as the expert. Save-worthy content that grows reach.

  • "5 things to know before you remodel a [room]"
  • "How long does a [project type] really take?"
  • "Why this material vs. that material"
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Behind the Scenes

8 TEMPLATES

The trust-builders. Show the team, the process, the human side.

  • "Day in the life" Reels script
  • Crew spotlight templates
  • "Why we use this tool / brand" honest reviews

FAQs / Education

6 TEMPLATES

Common-question posts that pre-qualify leads. Save you 100 phone calls a year.

  • "How much does a [project] cost?"
  • "Permits — do I need one?"
  • "Insurance & license — how to verify a contractor"
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Project Milestones

4 TEMPLATES

"Job started" / "Half done" / "Finished" / "Anniversary" — the celebration loop.

  • Demo-day kickoff post
  • Mid-project progress update
  • Final-walkthrough handoff
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Local / Neighborhood

4 TEMPLATES

Geo-tagged posts that drive local discovery + Google Business signal.

  • "Just finished a [project] in [neighborhood]"
  • "Favorite [city] supply store / showroom" shoutouts
  • Community / charity / sponsorship posts
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Lead-Gen Hooks

5 TEMPLATES

Direct CTAs that move people from passive scrolling to filled-out form.

  • "Calculator post" linking to TradeCalcs estimate
  • "Free consultation" promo
  • "Limited slots" urgency frames
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Reviews / Awards

3 TEMPLATES

Social proof posts. New 5-star review → share it back to your audience.

  • "Just received this 5-star review" graphic + caption
  • BBB / Houzz / Yelp award announcements
  • Year-end stats / milestones recap

Two Formats. Pick Your Workflow.

Use the Canva designs if you want polish. Use plain-text if you'd rather post raw photos with copy-paste captions.

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Canva Templates
Editable directly in free Canva. Drop in photos, change colors to your brand.
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Plain-Text Captions
Pure text in a doc. Copy-paste into IG/FB native composer.
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Hashtag Sets
Pre-built hashtag groups by project type and location strategy.
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30-Day Calendar
Suggested posting schedule covering all 9 categories evenly.

Sample Template — Before/After Bath

[ Your before/after photo goes here ]
Same square footage. Different planet. →

[Client first name] hired us to fix their main bath after [years] of "we'll get to it eventually." We re-tiled top to bottom, swapped the vanity for floating, dropped a 36" frameless shower in place of the tub.

Total time on site: [X] days. Total cost: [range].

What would yours look like? Comment "BATH" and we'll send our 5-question pre-walkthrough questionnaire.
#bathroomremodel #beforeandafter #[citytag] #contractorlife #homeremodel #renovation #[neighborhoodtag] #remodelinspo #generalcontractor #licensedcontractor

Why This Saves Hours Per Week

60-second posting

Photo + template + 30 seconds of customizing = posted. Sunday night batching becomes 30 minutes.

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Higher engagement

Frameworks proven in real contractor accounts. Hooks that stop the scroll.

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Built-in lead hooks

Several templates include direct lead-capture CTAs (calculator links, consultation offers).

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Yours forever

One $29 download. Edit and reuse for the rest of your business's life.

$29
One-time. Instant download. Canva + plain-text formats.

Replace 12 hours of Sunday-night scrambling with 30 minutes.

50+ post templates. 9 categories. Caption + hashtag + cadence covered. Built by a contractor for contractors.

Get the Social Media Kit — $29

Social Media Kit for Contractors

A complete social media content system for construction and remodeling contractors. Stop posting randomly — use a proven content strategy that builds your brand and generates leads.

What Is Included

Why Social Media Matters for Contractors

Homeowners check social media before hiring contractors. A professional, active social media presence builds trust, showcases your work, and keeps you top-of-mind. The key is consistency — posting regularly with quality content, not just random photos.

Who This Is For

Contractors who know they should be posting on social media but do not know what to post or how often. This kit gives you a done-for-you content system that takes 15 minutes per day to maintain.

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